Reputation grade
D
Peer-relative, A–F
Insurer profile · UnitedHealth Group · NAIC + CMS
UnitedHealthcare of Wisconsin, Inc.
UnitedHealthcare of Wisconsin, Inc.'s complaint record, claim-denial rate and reputation grade, drawn from published NAIC complaint data and CMS Transparency in Coverage.
- D
- Reputation grade
- 26.5%
- Claims denied
- 1
- States (CMS data)
The verdict
UnitedHealthcare of Wisconsin, Inc. earns a D reputation grade - a worse-than-average record versus peers, according to CMS Transparency in Coverage filings, 26.5% of its marketplace claims were denied across 1 state.
- D
- reputation grade
- 26.5%
- claims denied (CMS)
NAIC complaint index
N/A
1.0 = market average; lower is better
Claim denial rate
26.5%
CMS, 1 states
Graded on 1 of 3 measures: claim denials. The score is rescaled across the measures available, so it is not directly comparable with a carrier graded on more of them.
How we calculated this grade →CMS marketplace filing
Reported appeal outcomes for UnitedHealthcare of Wisconsin, Inc.
594
appeals filed
244
overturned (reported outcomes)
41.1%
of appeals with a reported outcome
The reported appeals on this profile come from Wisconsin (594 filed, 244 overturned).
CMS reports an overturn outcome for 594 of these 594 filed appeals; missing outcomes are excluded from the percentage. These filing totals are not a prediction for an individual appeal. View the CMS source ↗
What the data shows for UnitedHealthcare of Wisconsin, Inc.
UnitedHealthcare of Wisconsin, Inc., part of UnitedHealth Group, carries a D reputation grade in PlainInsurer's dataset, with a composite score of 28.1 (higher means more consumer friction relative to size). It does not yet carry enough NAIC complaint history for a normalized complaint index.
On the claims side, CMS Transparency-in-Coverage filings show UnitedHealthcare of Wisconsin, Inc. denied 26.5% of marketplace claims across 1 reporting state - an elevated rate that warrants checking the plan's appeal-success record before enrolling.
See where UnitedHealthcare of Wisconsin, Inc. sits against every reporting carrier in the claim-denial rate ranking.
Source: NAIC Consumer Information Source complaint data (2024). Source: CMS Transparency in Coverage PUF (PY2026), cms.gov.
Aggregates only, not advice. Full terms on the disclaimer.
Other D-graded carriers in PlainInsurer's dataset include Globe Life and Primerica Life Insurance, and the closest overall composite score to UnitedHealthcare of Wisconsin, Inc.'s 28.1 belongs to UnitedHealthcare of Florida, Inc. (28.6), each rescaled across the measures that carrier reports.
UnitedHealthcare of Wisconsin, Inc. is part of the UnitedHealth Group family, alongside UnitedHealthcare, UnitedHealthcare of South Carolina, Inc., UnitedHealthcare of Ohio, Inc., UnitedHealthcare of Texas, Inc., and 2 more in PlainInsurer's dataset -- a shared parent doesn't mean shared performance, so check each subsidiary's own record before assuming they behave alike.
Other D-graded insurers
Carriers with the same peer-relative reputation grade
| Insurer | Grade |
|---|---|
| Globe Life | D |
| Primerica Life Insurance | D |
| Liberty Mutual Homeowners | D |
| GEICO | D |
| Farmers Insurance | D |
Closest composite score to UnitedHealthcare of Wisconsin, Inc.
Carriers with the nearest overall composite score (28.1)
| Insurer | Composite score |
|---|---|
| UnitedHealthcare of Florida, Inc. | 28.6 |
| Molina Healthcare of Michigan, Inc. | 27.6 |
| Mercury Insurance | 28.8 |
| Medica Insurance Company | 27.0 |
| Molina Healthcare of Florida, Inc | 29.7 |
Questions about UnitedHealthcare of Wisconsin, Inc.
What does UnitedHealthcare of Wisconsin, Inc.'s grade mean?
UnitedHealthcare of Wisconsin, Inc. received a grade of D, indicating a worse-than-average record versus peers.
How many complaints does UnitedHealthcare of Wisconsin, Inc. have?
NAIC's public bulk data does not include a complaint-volume estimate for UnitedHealthcare of Wisconsin, Inc. - the carrier may be new, small, or file under a parent company. Absence of an estimate is missing data, not evidence of zero complaints.
How do I file a complaint against UnitedHealthcare of Wisconsin, Inc.?
File against UnitedHealthcare of Wisconsin, Inc. through your state's Department of Insurance or the NAIC consumer portal at naic.org.
Is UnitedHealthcare of Wisconsin, Inc. a good insurance company?
PlainInsurer's D grade for UnitedHealthcare of Wisconsin, Inc. reflects a worse-than-average record versus peers relative to peers on published complaint and denial data.
What types of insurance does UnitedHealthcare of Wisconsin, Inc. offer?
Detailed line-of-business data isn't currently available for UnitedHealthcare of Wisconsin, Inc.. The carrier is licensed in 0 states.
Source: NAIC published complaint index + CMS Transparency in Coverage PY2026 Complaint index, reputation grade and per-state claim denial rates for UnitedHealthcare of Wisconsin, Inc. · 2024
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The full PlainInsurer extract, covering every insurer including UnitedHealthcare of Wisconsin, Inc., is available as CSV and JSON. Underlying federal data is public domain; see our methodology for the compilation and grading method.
Data: NAIC published complaint index (2024) · CMS Transparency in Coverage PUF PY2026. Not affiliated with NAIC or CMS.
Every figure on PlainInsurer comes directly from NAIC MCAS and CMS Transparency in Coverage data; no editor types in numbers. See our editorial standards or methodology, or report an error. Data current as of 2026-08-11. Grades measure only the published complaint/denial data; we don't recommend any insurer or policy.