Complaint Score
73.2 of 100
Normalized by premium volume across 50 states
Above avg
Prudential Financial: 876 justified complaints across 50 states (NAIC MCAS 2024). Reputation grade B.
Part of Prudential
NAIC Code: 68241
Good — below-average complaints
Prudential Financial performs better than most insurers in terms of complaint volume relative to premiums written. While not in the top tier, the below-average complaint rate suggests that policyholders are more satisfied than at competing companies. Consumers can generally feel confident choosing Prudential Financial for coverage.
Prudential Financial's composite score of 73.2 is derived from complaint ratios and operational data across 50 states. Scores above 70 indicate above-average consumer issues.
Prudential Financial appears in PlainInsurer's regulatory database with 876 justified complaints on file across 50 states under NAIC code 68241, operating as part of Prudential. The company's composite score of 73.2 translates to a reputation grade of B — this score combines NAIC complaint ratios, available CMS claim denial data, and Medicare Advantage prior authorization metrics where applicable. Lower composite scores indicate fewer consumer problems relative to company size; higher scores indicate more.
Looking at business mix, Prudential Financial reports activity in 1 line of business (Life Insurance). Its complaint score of 73.2 — normalized by premium volume — is what regulators and consumer-protection groups use to compare insurers fairly across different company sizes.
For consumers evaluating Prudential Financial, the practical implication is this: complaint ratio and denial data give a comparative view of how this insurer treats policyholders relative to peers, but they cannot predict your individual claim experience. The current B grade suggests fewer consumer problems than at most insurers of similar size, which is a positive signal — though coverage terms, price, and state-specific licensing still matter for any purchase decision. This page is not financial, legal, or insurance advice — verify all coverage terms with a licensed agent and consult your state's Department of Insurance for dispute or complaint procedures.
Complaint Score
73.2 of 100
Normalized by premium volume across 50 states
Above avg
Claim Denial Score
N/A of 100
Not yet available for this insurer
States Active
50 states
NAIC Code: 68241
Composite score of 73.2 — lower is better
| Line | Complaints | Avg Complaint Ratio | States Active |
|---|---|---|---|
| Life Insurance | 876 | 0.67 -33% vs. avg
| 50 |
Source: NAIC Consumer Information Source (CIS) + CMS Medicare Advantage Star Ratings Insurer complaint counts and ratios for Prudential Financial across all reported lines of business and states · 2023 NAIC CIS aggregates state-DOI consumer complaints; complaint ratios normalize against premium volume so absolute counts and ratios can diverge. Reputation grade derived from PlainInsurer methodology applied to NAIC data.
If you have a dispute with Prudential Financial or any insurer, you have the right to file a complaint with your state's insurance commissioner. State regulators investigate consumer complaints, mediate disputes, and can take enforcement action against companies that violate insurance laws.
The NAIC's complaint filing page provides direct links to every state insurance department. Complaints can typically be filed online and are tracked as part of the public record that informs the complaint ratios shown on this page.
The data presented here covers all lines of business — auto, home, health, and life insurance. Complaint ratios are normalized by premium volume so that larger companies are not penalized simply for writing more policies.
Understand what the numbers mean for Prudential Financial
Step-by-step internal and external review process
Why insurers deny care and what you can do
What NAIC complaint data reveals about auto insurers
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Consumer credit data, CFPB complaints, and lending trends by state
SEC-registered financial advisor disclosures and disciplinary history
See a side-by-side complaint ratio and denial rate comparison.
Read our methodology — how this data is sourced, computed, and verified.