Insurer profile · American Family · NAIC + CMS
American Family Insurance
American Family Insurance's complaint record, claim-denial rate and reputation grade, drawn from published NAIC complaint data and CMS Transparency in Coverage.
- B
- Reputation grade
- 0.76
- Complaint index
- 19
- States active
The verdict
American Family Insurance earns a B reputation grade - a better-than-average record versus peers, according to the NAIC's published complaint index, its ratio runs 0.76, below the 1.0 market average.
- B
- reputation grade
- 0.76
- NAIC complaint index
Graded on 1 of 3 measures: NAIC complaints. The score is rescaled across the measures available, so it is not directly comparable with a carrier graded on more of them.
How we calculated this grade →NAIC CIS filing desk
NAIC 19275 B · 69.6
GRADE-B · INDEX-LOW · DENIAL-NONE · RANK-UPPER · PHOTO-FINISH · LINES-1 · BOOK-RICH
- GRADE-B B · 69.6
- INDEX-LOW 0.76
- DENIAL-NONE No CMS file
- RANK-UPPER #22/72
- PHOTO-FINISH Cigna Health · B
- LINES-1 1 line
- BOOK-RICH 6/7 fields
Nearest complaint-index peer: Cigna Health (±0.00 index pts)
Instrument codes from this carrier’s NAIC Consumer Information Source filing: grade band, complaint index, CMS denial band, corpus rank, photo-finish peer, line book, and field completeness. Not an official NAIC rating.
Complaint-index neighbourhood around American Family Insurance
Quietest and hottest poles plus nearest index peers, not a full NAIC corpus board reprint.
American Family Insurance - complaint index neighbourhood
- Northwestern Mutual… · quietest 0
Northwestern Mutual… · quietest
0 complaint index
- John Hancock Life · near 1
John Hancock Life · near
1 complaint index
- American Family Insu… · this carrier 1
American Family Insu… · this carrier
1 complaint index
- Cigna Health · near 1
Cigna Health · near
1 complaint index
- Medica Health Plans · near 1
Medica Health Plans · near
1 complaint index
- Openly Insurance · near 1
Openly Insurance · near
1 complaint index
- Gainsco Insurance · hottest
Gainsco Insurance · hottest
4 complaint index
What this shows According to PlainInsurer's dataset, American Family Insurance has a lower (better) NAIC complaint index than 68% of the 72 rated insurers it tracks and ranks #4 of 21 carriers by complaint ratio in Auto Insurance.
Where American Family Insurance sits on complaints
- Best in data 0
Lowest complaint index in PlainInsurer's dataset: 0.23
0 complaint index
- Market avg 1
Market average complaint index = 1.0 (NAIC benchmark)
1 complaint index
- American Family Insu 1
American Family Insurance: complaint index 0.76
1 complaint index
- Worst in data
Highest complaint index in PlainInsurer's dataset: 3.87
4 complaint index
What this shows American Family Insurance's complaint index of 0.76 is 24% below the 1.0 market average for a carrier of its size.
American Family Insurance vs. the full rated-insurer dataset
76% Among the most affordable more affordable than 68% of 72 rated insurers
Each bar is a band; taller bars hold more rated insurers. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source NAIC published complaint index (2024) · 2024
Scale vs. complaint-adjusted score
Complaint record by line of business
| Line | Est. complaints | Complaint index | States active |
|---|---|---|---|
| Auto Insurance | ~1,853 | 0.76 | 19 |
Auto insurance market share
Private-passenger-auto ranking by written premium, NAIC 2024
What the NAIC filing desk shows for American Family Insurance
According to PlainInsurer's dataset, American Family Insurance has a lower (better) NAIC complaint index than 68% of the 72 rated insurers it tracks and ranks #4 of 21 carriers by complaint ratio in Auto Insurance.
American Family Insurance is outside the CMS marketplace file, but the claim-denial rate ranking shows what that data reports for the carriers it does cover. How complaint indexes place American Family Insurance.
American Family Insurance carries an A.M. Best Financial Strength Rating of A (Excellent) as of September 2025 (claims-paying ability, not complaint or service quality). Source: AM Best.
Nationwide insurers with similar scores or complaint volume
Two corpus-wide peer sets for American Family Insurance: nearest national-scale carriers by composite score and by NAIC complaint volume. These are cross-market neighborhoods, not the corporate-family list or same-grade chips above.
Similar composite score
Nearest carriers by composite score (69.6 here). Floored at 50+ complaints and 5+ states.
Similar complaint volume
Nearest carriers by NAIC complaint count (1,853 here). Deduped against the score peers so the two sets stay distinct.
American Family Insurance is part of the American Family family, alongside American Family Homeowners in PlainInsurer's dataset -- a shared parent doesn't mean shared performance, so check each subsidiary's own record before assuming they behave alike.
Questions about American Family Insurance
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What types of insurance does American Family Insurance offer?
Verify American Family Insurance
American Family Insurance is filed with the NAIC under company number 19275. Search that number directly in the NAIC's own public consumer-information tool to cross-check this page against the primary source.
Verify on NAIC Consumer Information SourceSource: NAIC published complaint index data Complaint index, reputation grade for American Family Insurance · 2024
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Download the data behind this page
The full PlainInsurer extract, covering every insurer including American Family Insurance, is available as CSV and JSON. Underlying federal data is public domain; see our methodology for the compilation and grading method.
Data: NAIC published complaint index (2024). Not affiliated with NAIC or CMS.
Every figure on PlainInsurer comes directly from NAIC MCAS and CMS Transparency in Coverage data; no editor types in numbers. See our editorial standards or methodology, or report an error. Data current as of 2026-08-11. Grades measure only the published complaint/denial data; we don't recommend any insurer or policy.