Reputation grade
A
Peer-relative, A–F
Insurer profile · Lincoln National · NAIC + CMS
Lincoln National Life's complaint record, claim-denial rate and reputation grade, drawn from published NAIC complaint data and CMS Transparency in Coverage.
The verdict
Lincoln National Life earns a A reputation grade - far fewer consumer problems than peers of its size, according to the NAIC's published complaint index, its ratio runs 0.56, below the 1.0 market average.
Grades are peer-relative within PlainInsurer's dataset. A high complaint ratio is not proof of wrongdoing, larger insurers draw more complaints by volume, which the index normalises.
Reputation grade
A
Peer-relative, A–F
NAIC complaint index
0.56
1.0 = market average; lower is better
Est. complaint volume
~3,496
across 50 states, index-derived
NAIC complaint index vs the market average and the dataset range (1.0 = market average; lower is better)
Lowest complaint index in PlainInsurer's dataset: 0.23
0.23 complaint index
Market average complaint index = 1.0 (NAIC benchmark)
1 complaint index
Lincoln National Life: complaint index 0.56
0.56 complaint index
Highest complaint index in PlainInsurer's dataset: 3.87
3.87 complaint index
What this shows Lincoln National Life's complaint index of 0.56 is 44% below the 1.0 market average for a carrier of its size.
Lincoln National Life vs. the full rated-insurer dataset
Complaint index across all rated insurers, bucketed (100% = market average)
56% Among the most affordable more affordable than 82% of 72 rated insurers
Each bar is a band; taller bars hold more rated insurers. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source NAIC published complaint index (2024) · 2024
Each point is a rated insurer, placed by raw complaint count and its size-normalized composite score (lower is better). Complaint counts rise with scale on their own, this shows whether Lincoln National Life's score tracks its volume or beats it.
| Line | Est. complaints | Complaint index | States active |
|---|---|---|---|
| Life Insurance | ~3,496 | 0.56 | 50 |
According to PlainInsurer's dataset, Lincoln National Life has a lower (better) NAIC complaint index than 82% of the 72 rated insurers it tracks and ranks #8 of 16 carriers by complaint ratio in Life Insurance.
Lincoln National Life, part of Lincoln National, carries a A reputation grade in PlainInsurer's dataset, with a composite score of 77.6 (higher means more consumer friction relative to size). Its NAIC complaint index of 0.56 sits below the 1.0 market average, meaning policyholders escalate fewer disputes to regulators than is typical for a carrier of its premium volume.
Lincoln National Life does not appear in the CMS marketplace claim-denial file, which covers individual-market health issuers, common for auto, home and life carriers. The carrier reports activity across 1 line of business.
In short: complaint and denial data show how Lincoln National Life compares to peers, not what your own claim experience will be. Weigh price, coverage terms and state licensing before any purchase. Source: NAIC Consumer Information Source complaint data (2024). Reputation grade computed by PlainInsurer from public NAIC data, see methodology.
Other A-graded carriers in PlainInsurer's dataset include Principal Financial and TIAA Life, and the closest overall composite score to Lincoln National Life's 77.6 belongs to UPMC Health Plan (77.6).
Carriers with the same peer-relative reputation grade
| Insurer | Grade |
|---|---|
| Principal Financial | A |
| TIAA Life | A |
| Mutual of Omaha | A |
| USAA Homeowners | A |
| USAA | A |
Carriers with the nearest overall composite score (77.6)
| Insurer | Composite score |
|---|---|
| UPMC Health Plan | 77.6 |
| Erie Homeowners | 77.6 |
| Independence Blue Cross | 77.2 |
| Blue Cross and Blue Shield of Kansas, Inc. | 78.0 |
| Nationwide Life | 76.8 |
What to do with this
How to act on Lincoln National Life's complaint and denial record.
Complaint ratios normalise by premium volume so larger carriers are not penalised for writing more policies.
Lincoln National Life is filed with the NAIC under company number 65676. Search that number directly in the NAIC's own public consumer-information tool to cross-check this page against the primary source.
Verify on NAIC Consumer Information SourceSource: NAIC published complaint index data Complaint index, reputation grade for Lincoln National Life · 2024 NAIC complaint index aggregates state-DOI consumer complaints, normalized against premium volume (1.0 = market average). Denial rates from CMS Transparency in Coverage PY2025. Reputation grade is PlainInsurer's peer-relative methodology applied to this public data.
The full PlainInsurer extract, covering every insurer including Lincoln National Life, is available as CSV and JSON. Underlying federal data is public domain; see our methodology for the compilation and grading method.
Data: NAIC published complaint index (2024). Not affiliated with NAIC or CMS.
Every figure on PlainInsurer comes directly from NAIC MCAS and CMS Transparency in Coverage data; no editor types in numbers. See our editorial standards or methodology, or report an error. Data current as of 2026-07-28. Grades measure only the published complaint/denial data; we don't recommend any insurer or policy.