Insurer profile · Nationwide · NAIC + CMS

Nationwide Life

Nationwide Life's complaint record, claim-denial rate and reputation grade, drawn from published NAIC complaint data and CMS Transparency in Coverage.

B
Reputation grade
0.58
Complaint index
50
States active

The verdict

Nationwide Life earns a B reputation grade - a better-than-average record versus peers, according to the NAIC's published complaint index, its ratio runs 0.58, below the 1.0 market average.

B
reputation grade
0.58
NAIC complaint index
BBB
Reputation grade B (composite score 76.8) - A=Excellent, F=Failing. Based on NAIC complaint ratios and CMS denial data.

Graded on 1 of 3 measures: NAIC complaints. The score is rescaled across the measures available, so it is not directly comparable with a carrier graded on more of them.

How we calculated this grade →

NAIC CIS filing desk

NAIC 66869 B · 76.8

GRADE-B · INDEX-QUIET · DENIAL-NONE · RANK-BEST · PHOTO-FINISH · LINES-1 · BOOK-RICH

  • GRADE-B B · 76.8
  • INDEX-QUIET 0.58
  • DENIAL-NONE No CMS file
  • RANK-BEST #14/72
  • PHOTO-FINISH Erie Homeowners · A
  • LINES-1 1 line
  • BOOK-RICH 6/7 fields

Nearest complaint-index peer: Erie Homeowners (±0.02 index pts)

Instrument codes from this carrier’s NAIC Consumer Information Source filing: grade band, complaint index, CMS denial band, corpus rank, photo-finish peer, line book, and field completeness. Not an official NAIC rating.

Complaint-index neighbourhood around Nationwide Life

Quietest and hottest poles plus nearest index peers, not a full NAIC corpus board reprint.

Nationwide Life - complaint index neighbourhood

complaint index

What this shows According to PlainInsurer's dataset, Nationwide Life has a lower (better) NAIC complaint index than 81% of the 72 rated insurers it tracks and ranks #9 of 16 carriers by complaint ratio in Life Insurance.

Source NAIC published complaint index (2024) As of 2026

Where Nationwide Life sits on complaints

complaint index

What this shows Nationwide Life's complaint index of 0.58 is 42% below the 1.0 market average for a carrier of its size.

Source NAIC published complaint index (2024) As of 2024

Nationwide Life vs. the full rated-insurer dataset

58% Among the most affordable more affordable than 81% of 72 rated insurers

Nationwide Life 0% 425% all rated insurers, bucketed by value

Each bar is a band; taller bars hold more rated insurers. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source NAIC published complaint index (2024) · 2024

Scale vs. complaint-adjusted score

NAIC complaint counts with PlainInsurer composite scores (multi-vintage: NAIC MCAS + CMS TiC/MA when present), 72 rated insurers 2×2 strategic matrix plotting 30 entities by Total complaints → (X) and Composite score (higher = more friction) → (Y), with a crosshair dividing the plot into four quadrants. Large, high frictionSmall, high frictionLarge, low frictionSmall, low friction 02,0004,0006,0008,000 60708090100 Total complaints → Composite score (higher = more friction) →
NAIC complaint counts with PlainInsurer composite scores (multi-vintage: NAIC MCAS + CMS TiC/MA when present), 72 rated insurers

Complaint record by line of business

Line Est. complaints Complaint index States active
Life Insurance ~3,551 0.58 50

Life insurance market share

National ranking by direct written premiums, NAIC 2024

#12
Market share
2.48%
Direct written premiums
$3,915.2M
See the full market-share ranking →

What the NAIC filing desk shows for Nationwide Life

According to PlainInsurer's dataset, Nationwide Life has a lower (better) NAIC complaint index than 81% of the 72 rated insurers it tracks and ranks #9 of 16 carriers by complaint ratio in Life Insurance.

Nationwide Life is outside the CMS marketplace file, but the claim-denial rate ranking shows what that data reports for the carriers it does cover. How complaint indexes place Nationwide Life.

Nationwide insurers with similar scores or complaint volume

Two corpus-wide peer sets for Nationwide Life: nearest national-scale carriers by composite score and by NAIC complaint volume. These are cross-market neighborhoods, not the corporate-family list or same-grade chips above.

Similar composite score

Nearest carriers by composite score (76.8 here). Floored at 50+ complaints and 5+ states.

Similar complaint volume

Nearest carriers by NAIC complaint count (3,551 here). Deduped against the score peers so the two sets stay distinct.

Aggregates only, not advice. Full terms on the disclaimer.

Nationwide Life is part of the Nationwide family, alongside Nationwide Property and Nationwide Insurance in PlainInsurer's dataset -- a shared parent doesn't mean shared performance, so check each subsidiary's own record before assuming they behave alike.

Questions about Nationwide Life

What does Nationwide Life's grade mean?
Nationwide Life received a grade of B, indicating a better-than-average record versus peers.
How many complaints does Nationwide Life have?
PlainInsurer estimates Nationwide Life's complaint volume at roughly 3,551 across 50 states, derived from its published NAIC complaint index and market footprint (NAIC does not release exact per-company complaint counts via public bulk data).
How do I file a complaint against Nationwide Life?
File against Nationwide Life through your state's Department of Insurance or the NAIC consumer portal at naic.org.
Is Nationwide Life a good insurance company?
PlainInsurer's B grade for Nationwide Life reflects a better-than-average record versus peers relative to peers on published complaint and denial data.
What types of insurance does Nationwide Life offer?
Based on NAIC filing data, Nationwide Life reports activity in 1 line of business: Life Insurance. Availability varies by state.

Verify Nationwide Life

Nationwide Life is filed with the NAIC under company number 66869. Search that number directly in the NAIC's own public consumer-information tool to cross-check this page against the primary source.

Verify on NAIC Consumer Information Source

Source: NAIC published complaint index data Complaint index, reputation grade for Nationwide Life · 2024

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The full PlainInsurer extract, covering every insurer including Nationwide Life, is available as CSV and JSON. Underlying federal data is public domain; see our methodology for the compilation and grading method.

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Data: NAIC published complaint index (2024). Not affiliated with NAIC or CMS.

Every figure on PlainInsurer comes directly from NAIC MCAS and CMS Transparency in Coverage data; no editor types in numbers. See our editorial standards or methodology, or report an error. Data current as of 2026-08-11. Grades measure only the published complaint/denial data; we don't recommend any insurer or policy.