Reputation grade
C
Peer-relative, A–F
Insurer profile · Highmark · NAIC + CMS
Highmark Blue Cross Blue Shield West Virginia's complaint record, claim-denial rate and reputation grade, drawn from published NAIC complaint data and CMS Transparency in Coverage.
The verdict
Highmark Blue Cross Blue Shield West Virginia earns a C reputation grade - a record near the industry median, according to CMS Transparency in Coverage filings, 20.4% of its marketplace claims were denied across 1 state.
Reputation grade
C
Peer-relative, A–F
NAIC complaint index
N/A
1.0 = market average; lower is better
Claim denial rate
20.4%
CMS, 1 states
Graded on 1 of 3 measures: claim denials. The score is rescaled across the measures available, so it is not directly comparable with a carrier graded on more of them.
How we calculated this grade →Other C-graded carriers in PlainInsurer's dataset include Liberty Mutual and Aetna (CVS Health), and the closest overall composite score to Highmark Blue Cross Blue Shield West Virginia's 53.0 belongs to Blue Care Network of Michigan (52.4), each rescaled across the measures that carrier reports.
Highmark Blue Cross Blue Shield West Virginia is part of the Highmark family, alongside Highmark Health and Highmark BCBSD Inc. in PlainInsurer's dataset -- a shared parent doesn't mean shared performance, so check each subsidiary's own record before assuming they behave alike.
Carriers with the same peer-relative reputation grade
| Insurer | Grade |
|---|---|
| Liberty Mutual | C |
| Aetna (CVS Health) | C |
| Allstate Property | C |
| AIG Homeowners | C |
| Allstate Insurance | C |
Carriers with the nearest overall composite score (53.0)
| Insurer | Composite score |
|---|---|
| Blue Care Network of Michigan | 52.4 |
| Blue Cross and Blue Shield of Alabama | 54.1 |
| BCBS of Texas | 54.4 |
| Buckeye Community Health Plan | 54.6 |
CMS marketplace filing
The reported appeals on this profile come from West Virginia (130 filed, 41 overturned).
CMS reports an overturn outcome for 130 of these 130 filed appeals; missing outcomes are excluded from the percentage. These filing totals are not a prediction for an individual appeal. View the CMS source ↗
Highmark Blue Cross Blue Shield West Virginia, part of Highmark, carries a C reputation grade in PlainInsurer's dataset, with a composite score of 53.0 (higher means more consumer friction relative to size). It does not yet carry enough NAIC complaint history for a normalized complaint index.
On the claims side, CMS Transparency-in-Coverage filings show Highmark Blue Cross Blue Shield West Virginia denied 20.4% of marketplace claims across 1 reporting state - an elevated rate that warrants checking the plan's appeal-success record before enrolling.
See where Highmark Blue Cross Blue Shield West Virginia sits against every reporting carrier in the claim-denial rate ranking.
Source: NAIC Consumer Information Source complaint data (2024). Source: CMS Transparency in Coverage PUF (PY2026), cms.gov.
Source: NAIC published complaint index + CMS Transparency in Coverage PY2026 Complaint index, reputation grade and per-state claim denial rates for Highmark Blue Cross Blue Shield West Virginia · 2024
The full PlainInsurer extract, covering every insurer including Highmark Blue Cross Blue Shield West Virginia, is available as CSV and JSON. Underlying federal data is public domain; see our methodology for the compilation and grading method.
Data: NAIC published complaint index (2024) · CMS Transparency in Coverage PUF PY2026. Not affiliated with NAIC or CMS.
Every figure on PlainInsurer comes directly from NAIC MCAS and CMS Transparency in Coverage data; no editor types in numbers. See our editorial standards or methodology, or report an error. Data current as of 2026-08-11. Grades measure only the published complaint/denial data; we don't recommend any insurer or policy.