Insurer profile · Sentry · NAIC + CMS

Dairyland Insurance (Sentry)

Dairyland Insurance (Sentry)'s complaint record, claim-denial rate and reputation grade, drawn from published NAIC complaint data and CMS Transparency in Coverage.

F
Reputation grade
2.34
Complaint index
40
States active

The verdict

Dairyland Insurance (Sentry) earns a F reputation grade - a significantly worse record than peers, according to the NAIC's published complaint index, its ratio runs 2.34, above the 1.0 market average.

F
reputation grade
2.34
NAIC complaint index
FFF
Reputation grade F (composite score 6.4) - A=Excellent, F=Failing. Based on NAIC complaint ratios and CMS denial data.

Graded on 1 of 3 measures: NAIC complaints. The score is rescaled across the measures available, so it is not directly comparable with a carrier graded on more of them.

How we calculated this grade →

NAIC CIS filing desk

NAIC 35947 F · 6.4

GRADE-F · INDEX-HOT · DENIAL-NONE · RANK-WORST · PHOTO-FINISH · LINES-1 · BOOK-RICH

  • GRADE-F F · 6.4
  • INDEX-HOT 2.34
  • DENIAL-NONE No CMS file
  • RANK-WORST #62/72
  • PHOTO-FINISH Hippo Insurance · F
  • LINES-1 1 line
  • BOOK-RICH 6/7 fields

Nearest complaint-index peer: Hippo Insurance (±0.00 index pts)

Instrument codes from this carrier’s NAIC Consumer Information Source filing: grade band, complaint index, CMS denial band, corpus rank, photo-finish peer, line book, and field completeness. Not an official NAIC rating.

Complaint-index neighbourhood around Dairyland Insurance (Sentry)

Quietest and hottest poles plus nearest index peers, not a full NAIC corpus board reprint.

Dairyland Insurance (Sentry) - complaint index neighbourhood

complaint index

What this shows According to PlainInsurer's dataset, Dairyland Insurance (Sentry) has a lower (better) NAIC complaint index than 13% of the 72 rated insurers it tracks and ranks #15 of 21 carriers by complaint ratio in Auto Insurance.

Source NAIC published complaint index (2024) As of 2026

Where Dairyland Insurance (Sentry) sits on complaints

complaint index

What this shows Dairyland Insurance (Sentry)'s complaint index of 2.34 is 134% above the 1.0 market average for a carrier of its size.

Source NAIC published complaint index (2024) As of 2024

Dairyland Insurance (Sentry) vs. the full rated-insurer dataset

234% 13th percentile more affordable than 13% of 72 rated insurers

Dairyland Insurance (Sentry) 0% 425% all rated insurers, bucketed by value

Each bar is a band; taller bars hold more rated insurers. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source NAIC published complaint index (2024) · 2024

Scale vs. complaint-adjusted score

NAIC complaint counts with PlainInsurer composite scores (multi-vintage: NAIC MCAS + CMS TiC/MA when present), 72 rated insurers 2×2 strategic matrix plotting 30 entities by Total complaints → (X) and Composite score (higher = more friction) → (Y), with a crosshair dividing the plot into four quadrants. Large, high frictionSmall, high frictionLarge, low frictionSmall, low friction 02,0004,0006,0008,000 60708090100 Total complaints → Composite score (higher = more friction) →
NAIC complaint counts with PlainInsurer composite scores (multi-vintage: NAIC MCAS + CMS TiC/MA when present), 72 rated insurers

Complaint record by line of business

Line Est. complaints Complaint index States active
Auto Insurance ~11,430 2.34 40

Auto insurance market share

Private-passenger-auto ranking by written premium, NAIC 2024

#16
Market share
0.86%
Written premiums
$3,104.477M
See the full market-share ranking →

What the NAIC filing desk shows for Dairyland Insurance (Sentry)

According to PlainInsurer's dataset, Dairyland Insurance (Sentry) has a lower (better) NAIC complaint index than 13% of the 72 rated insurers it tracks and ranks #15 of 21 carriers by complaint ratio in Auto Insurance.

Dairyland Insurance (Sentry) is outside the CMS marketplace file, but the claim-denial rate ranking shows what that data reports for the carriers it does cover. How complaint indexes place Dairyland Insurance (Sentry).

Nationwide insurers with similar scores or complaint volume

Two corpus-wide peer sets for Dairyland Insurance (Sentry): nearest national-scale carriers by composite score and by NAIC complaint volume. These are cross-market neighborhoods, not the corporate-family list or same-grade chips above.

Similar composite score

Nearest carriers by composite score (6.4 here). Floored at 50+ complaints and 5+ states.

Similar complaint volume

Nearest carriers by NAIC complaint count (11,430 here). Deduped against the score peers so the two sets stay distinct.

Aggregates only, not advice. Full terms on the disclaimer.

Questions about Dairyland Insurance (Sentry)

What does Dairyland Insurance (Sentry)'s grade mean?
Dairyland Insurance (Sentry) received a grade of F, indicating a significantly worse record than peers.
How many complaints does Dairyland Insurance (Sentry) have?
PlainInsurer estimates Dairyland Insurance (Sentry)'s complaint volume at roughly 11,430 across 40 states, derived from its published NAIC complaint index and market footprint (NAIC does not release exact per-company complaint counts via public bulk data).
How do I file a complaint against Dairyland Insurance (Sentry)?
File against Dairyland Insurance (Sentry) through your state's Department of Insurance or the NAIC consumer portal at naic.org.
Is Dairyland Insurance (Sentry) a good insurance company?
PlainInsurer's F grade for Dairyland Insurance (Sentry) reflects a significantly worse record than peers relative to peers on published complaint and denial data.
What types of insurance does Dairyland Insurance (Sentry) offer?
Based on NAIC filing data, Dairyland Insurance (Sentry) reports activity in 1 line of business: Auto Insurance. Availability varies by state.

Verify Dairyland Insurance (Sentry)

Dairyland Insurance (Sentry) is filed with the NAIC under company number 35947. Search that number directly in the NAIC's own public consumer-information tool to cross-check this page against the primary source.

Verify on NAIC Consumer Information Source

Source: NAIC published complaint index data Complaint index, reputation grade for Dairyland Insurance (Sentry) · 2024

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Download the data behind this page

The full PlainInsurer extract, covering every insurer including Dairyland Insurance (Sentry), is available as CSV and JSON. Underlying federal data is public domain; see our methodology for the compilation and grading method.

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Data: NAIC published complaint index (2024). Not affiliated with NAIC or CMS.

Every figure on PlainInsurer comes directly from NAIC MCAS and CMS Transparency in Coverage data; no editor types in numbers. See our editorial standards or methodology, or report an error. Data current as of 2026-08-11. Grades measure only the published complaint/denial data; we don't recommend any insurer or policy.