Reputation grade
F
Peer-relative, A–F
Insurer profile · Sentry · NAIC + CMS
Dairyland Insurance (Sentry)
Dairyland Insurance (Sentry)'s complaint record, claim-denial rate and reputation grade, drawn from published NAIC complaint data and CMS Transparency in Coverage.
- F
- Reputation grade
- 2.34
- Complaint index
- 40
- States active
The verdict
Dairyland Insurance (Sentry) earns a F reputation grade - a significantly worse record than peers, according to the NAIC's published complaint index, its ratio runs 2.34, above the 1.0 market average.
- F
- reputation grade
- 2.34
- NAIC complaint index
NAIC complaint index
2.34
1.0 = market average; lower is better
Est. complaint volume
~11,430
across 40 states, index-derived
Graded on 1 of 3 measures: NAIC complaints. The score is rescaled across the measures available, so it is not directly comparable with a carrier graded on more of them.
How we calculated this grade →Where Dairyland Insurance (Sentry) sits on complaints
- Best in data 0
Lowest complaint index in PlainInsurer's dataset: 0.23
0 complaint index
- Market avg 1
Market average complaint index = 1.0 (NAIC benchmark)
1 complaint index
- Dairyland Insurance
Dairyland Insurance (Sentry): complaint index 2.34
2 complaint index
- Worst in data
Highest complaint index in PlainInsurer's dataset: 3.87
4 complaint index
What this shows Dairyland Insurance (Sentry)'s complaint index of 2.34 is 134% above the 1.0 market average for a carrier of its size.
Dairyland Insurance (Sentry) vs. the full rated-insurer dataset
234% 13th percentile more affordable than 13% of 72 rated insurers
Each bar is a band; taller bars hold more rated insurers. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source NAIC published complaint index (2024) · 2024
Scale vs. complaint-adjusted score
Complaint record by line of business
| Line | Est. complaints | Complaint index | States active |
|---|---|---|---|
| Auto Insurance | ~11,430 | 2.34 | 40 |
Auto insurance market share
Private-passenger-auto ranking by written premium, NAIC 2024
Market share
0.86%
Written premiums
$3,104.477M
What the data shows for Dairyland Insurance (Sentry)
According to PlainInsurer's dataset, Dairyland Insurance (Sentry) has a lower (better) NAIC complaint index than 13% of the 72 rated insurers it tracks and ranks #15 of 21 carriers by complaint ratio in Auto Insurance.
Dairyland Insurance (Sentry), part of Sentry, carries a F reputation grade in PlainInsurer's dataset, with a composite score of 6.4 (higher means more consumer friction relative to size). Its NAIC complaint index of 2.34 sits above the 1.0 market average, meaning policyholders escalate more disputes to regulators than is typical for a carrier of its premium volume.
Dairyland Insurance (Sentry) does not appear in the CMS marketplace claim-denial file, which covers individual-market health issuers, common for auto, home and life carriers. The carrier reports activity across 1 line of business.
Dairyland Insurance (Sentry) is outside the CMS marketplace file, but the claim-denial rate ranking shows what that data reports for the carriers it does cover.
Source: NAIC Consumer Information Source complaint data (2024). See methodology.
Aggregates only, not advice. Full terms on the disclaimer.
Other F-graded carriers in PlainInsurer's dataset include Kemper Auto and Root Insurance, and the closest overall composite score to Dairyland Insurance (Sentry)'s 6.4 belongs to Ambetter (Centene) (6.8), each rescaled across the measures that carrier reports.
Other F-graded insurers
Carriers with the same peer-relative reputation grade
| Insurer | Grade |
|---|---|
| Kemper Auto | F |
| Root Insurance | F |
| Hippo Insurance | F |
| Esurance (Allstate) | F |
| Direct General (Allstate) | F |
Closest composite score to Dairyland Insurance (Sentry)
Carriers with the nearest overall composite score (6.4)
| Insurer | Composite score |
|---|---|
| Ambetter (Centene) | 6.8 |
| UnitedHealthcare of Oklahoma, Inc. | 7.0 |
| UnitedHealthcare of Ohio, Inc. | 7.6 |
| UnitedHealthcare Community Plan, Inc. | 4.9 |
Questions about Dairyland Insurance (Sentry)
What does Dairyland Insurance (Sentry)'s grade mean?
Dairyland Insurance (Sentry) received a grade of F, indicating a significantly worse record than peers.
How many complaints does Dairyland Insurance (Sentry) have?
PlainInsurer estimates Dairyland Insurance (Sentry)'s complaint volume at roughly 11,430 across 40 states, derived from its published NAIC complaint index and market footprint (NAIC does not release exact per-company complaint counts via public bulk data).
How do I file a complaint against Dairyland Insurance (Sentry)?
File against Dairyland Insurance (Sentry) through your state's Department of Insurance or the NAIC consumer portal at naic.org.
Is Dairyland Insurance (Sentry) a good insurance company?
PlainInsurer's F grade for Dairyland Insurance (Sentry) reflects a significantly worse record than peers relative to peers on published complaint and denial data.
What types of insurance does Dairyland Insurance (Sentry) offer?
Based on NAIC filing data, Dairyland Insurance (Sentry) reports activity in 1 line of business: Auto Insurance. Availability varies by state.
Verify Dairyland Insurance (Sentry)
Dairyland Insurance (Sentry) is filed with the NAIC under company number 35947. Search that number directly in the NAIC's own public consumer-information tool to cross-check this page against the primary source.
Verify on NAIC Consumer Information SourceSource: NAIC published complaint index data Complaint index, reputation grade for Dairyland Insurance (Sentry) · 2024
Share, download, and related pages for Dairyland Insurance (Sentry)
Download the data behind this page
The full PlainInsurer extract, covering every insurer including Dairyland Insurance (Sentry), is available as CSV and JSON. Underlying federal data is public domain; see our methodology for the compilation and grading method.
Data: NAIC published complaint index (2024). Not affiliated with NAIC or CMS.
Every figure on PlainInsurer comes directly from NAIC MCAS and CMS Transparency in Coverage data; no editor types in numbers. See our editorial standards or methodology, or report an error. Data current as of 2026-08-11. Grades measure only the published complaint/denial data; we don't recommend any insurer or policy.